Cradle to Cradle: Remaking the Way We Make Things
by William McDonough and Michael Braungart (2002)
Written by an architect and a chemist, this book looks at a new way of approaching how things are made. As explained by the authors, the current (conventional) way of making things has simply perpetuated from the days of the Industrial Revolution, and has not yet adapted to the natural environment. In nature there is no waste, rather a redistribution of energy and elements from one form to another.
Accordingly, that which we manufacture and use can also fit this model if we simply adjust the way we perceive waste and utility. Products should not be simply designed for a temporary service before they end up in a landfill, rather they can re-conceived so as to break away from the prevalent system of cradle to grave (end of life) and achieve a methodology of cradle to cradle.
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