Proof that Sustainability Makes Business Sense

TED Recommendation

Ray Anderson: The Business Logic of Sustainability

Ray Anderson has led by example. Business and industry have played the largest role in harming the environment, and yet they also represent the size and scale best suited for providing solutions and amending the harm done to the natural world. It comes down to a matter of understanding.

As Anderson explains, caring for the natural world and maintaining a company’s profitability need not be mutually exclusive. Indeed, he is living proof that a CEO can make significant steps towards transforming a company to incorporate greater sustainability and environmental awareness, and not only still turn a profit, but become tremendously successful as a result.

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