Ray Anderson: The Business Logic of Sustainability
Ray Anderson has led by example. As founder and chairman on Interface Inc., he grew his company into one of the world’s largest suppliers of modular carpeting through the awareness and application of an increasingly sustainable business strategy (their aim is zero waste). As Mr. Anderson explains, business and industry have played the largest role in harming the environment, yet they also represent the size and scale best suited for providing solutions and amending the harm done to the natural world. It comes down to a matter of understanding.
Anderson has demonstrated through his work, that caring for the natural world and maintaining a company’s profitability need not be mutually exclusive. Indeed, he is living proof that a CEO can make significant steps towards transforming a company to incorporate greater sustainability and environmental awareness, and not only still turn a profit, but become tremendously successful as a result.