Thinking for the Future
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The Ecology of Commerce: A Declaration of Sustainability
by Paul Hawken (1993)
This book makes a powerful declaration for the role of business in sustainable development and environmental management and protection. Contrary to common belief, industry and ecology need not be at odds with one another (see also Michael Porter Makes the Case).
In fact, industry has the scale and potential expertise for effectively addressing environmental concerns. Furthermore, as corporations represent the earth’s most prevalent establishments, they also have a direct responsibility to do so. With that in mind, author Paul Hawken sets forth a clear series of fundamental problems present within the current system. Not to leave you hanging, he also provides readers with their corresponding solutions.
Lots to Unpack
Hawken admits that the issues are more profound and complex than his breakdown can attest (see The Sacred Balance), but he provides a clear and cohesive framework from which to work from and adapt.
Indeed, despite the complicated nature of tackling sustainability, there are key principals that are clear to grasp. In that regard, Hawken’s book is easily digestible and brilliantly written. There’s a reason that it has become such a staple for those seek to incorporate sustainable change within their organizations.
A Sustainability Influencer
I first heard of this book after having watched a TED Talk from Ray Anderson (click to view). Mr. Anderson was the Founder and Chairman of Interface, the world’s largest modular carpet manufacturer. Although he has since passed away from cancer, during his life Mr. Anderson would perpetually share with audiences the benefits of sustainability. It was from Paul Hawken’s Ecology of Commerce that he first gained this revelation, and he proudly explained how it ultimately shaped both his life and his company. Mr. Anderson is not alone to have been impacted by Hawken’s book.
Continuing with his excellent work, Hawken has since published a number of other books, including Drawdown, an essential volume packed with climate solutions. Nor does it stop with his books. As well as authoring books and articles, Hawken is also an influential speaker, inspiring new generations of entrepreneurs and business leaders (example below).
As discussed so many times throughout this blog, the climate crisis is being perpetuated & exasperated by business as usual. Substantial changes need to me made, and quickly. These obviously present all sorts of challenges and complexities. This is where expertise comes in.
Paul Hawken is definitely a subject matter expert when it comes to sustainability, and The Ecology of Commerce is a key read. It is especially useful to your formative understanding of the process by which to understand & tackle the sustainability challenges we all face. Pick it up and be enlightened!
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