The Importance of Knowing Where to Start

Book Recommendation

Start with Why: How Great Leaders Inspire Everyone to Take Action

by Simon Sinek (2011)

swwAn astute and inspiring book that lays it all out for you in terms of identifying the purpose of your enterprise. Sinek, a gifted communicator, examines the importance of understanding “the why” behind successful individuals and organizations, and the dangers that befall those who don’t. For those that seek to attain leadership, or simply understand it better, this is a great user-friendly read filled with examples and applications. The author’s case is clearly made, well supported, and connects with the reader at a very primal level. If you happen to have seen him speak (he has a great TED Talk, and an even better 99U Talk – although this one is significantly longer, it’s totally worth it), this book serves to explore in greater detail his investigation of the impetus that can keep you and your organization sustainably motivated.

We encourage our readers to borrow books when they can, but if you choose to purchase a copy click HERE to order via Amazon, and support this blog in the process. 

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