What is The Circular Economy?


What’s made in Bartertown, stays in Bartertown

The circular economy, much like Mad Max‘s Bartertown, represents a model by which waste is not viewed as waste, but rather a source of power or material for something else. It’s essentially a closed loop system. The circular economy currently describes a pretty amazing representation of our desire to strive for zero waste, much like the natural world itself. Rather than the conventional means of manufacturing for a single purpose, with minimal thought to a product’s end of life, “the circular economy is restorative and regenerative by design. Relying on system-wide innovation, it aims to redefine products and services to design waste out, while minimizing negative impacts. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural and social capital.” – Ellen MacArthur FoundationThis means we can use more of what we create, more entirely, and find a better, more constructive use for what is left. Brilliant concept, for whom we have the planet to thank.


The Circular Economy – Visualized

The above model attempts to illustrate a more natural means of manufacture, by which the end products eventually feed into the supply chain of other products thus perpetuating the cycle while limiting (if not outright eliminating) it’s waste contribution.

Zero Waste Groceries

An example of a zero waste grocery store. Click image to learn more.

Thankfully we are witnessing an increasing trend in the adoption of such practices, from zero waste groceries stores (above) and conscientious supply chains, to lean green architecture powered by renewable energy. The benefits are clear and tangible. Not only does it make sense on a social-humanitarian level, but it really does reflect good management and greater efficiency as well. I’d love to go into greater depth here, but as there are so many different examples depending on the needs and industry, I will explore further in other postings and try to be as specific as I can with my headings so as to help you find what you are looking for. This truly is the future means of doing business, and the reality is, it needs to be.

One thought on “What is The Circular Economy?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s