The Consequences of Rapid Consumption

Last Updated on September 25, 2020 by Marc-Antoni

Film Recommendation

True Cost (2015)

Following the Trend

This documentary investigates the staggering social and environmental cost of the fashion industry. Specifically, as seen through the trend for Fast Fashion. Despite being an apparent success for the apparel industry, Fast Fashion is a total fail for sustainability. While the growing demand for high, turnover of low-cost apparel may have connected with consumers, but it has disconnected with reality.

Unfortunately for the planet, this rapidly-changing, cheaper fashion also encourages consumers to buy and ultimately discard more. It has managed to generate substantial profits for retailers, while contributing immensely to carbon emissions. In addition, there is also a significant human cost. For retailers to keep prices as low as they are, wages and working conditions are suppressed. This is especially true in the developing countries that provide the bulk of the manufacturing.

Fashionable Disregard

The human cost to the demand for fashion is very real, and quite relevant. It’s a factor not normally seen by consumers. Particularly since it happens (predominantly) outside of the developed world. Despite being out of sight, the impact is no less lethal and alarming. The revelation is heartbreaking to those who discover it.

For instance, the documentary highlights major garment factory fires in Bangladesh. Due to poor safety standards & cut corners, accidents have occurred repeatedly. These culminated tragically with the collapse of Rana Plaza (on April 24, 2013), in which 1,129 garment workers were killed, and over twice that number injured.

The casualties are a result of the current consumer system that requires costs to be driven as low as possible. Considering that the price of fabric is pretty well a fixed commodity, the savings are exacted from the workers who produce the clothes.

Fast Fashion Fails

Wages are pitifully low and conditions are often wretched. Workers in China, Bangladesh, & Cambodia are heavily exploited for their cheap labor and malleable laws. Human beings are oppressed and put in danger so that companies like Zara, H&M, Forever 21, and UNIQLO can sell their clothes for outrageously low prices, and cash in on even greater profits.

Fast Fashion is Clearly Unsustainable

Not only does this rapid consumption culture enact destructive social costs, but it also contributes greatly to landfill waste as represented by the millions upon millions of tons thrown away annually. Clearly we’re doing something wrong.

This fashion debris, already responsible for consuming significant amounts of water and energy in their manufacture, then reverts back to the earth. As it does, it slowly and harmfully, leeches out hazardous toxins and chemicals into the air and water supply. It’s pretty awful stuff. 🙁

A Worthy Watch

There’s certainly more to learn! The film only starts to scratch the surface of the fast fashion issue. There’s plenty more to discover about fashion and it’s impact on people & the environment, but it’s already enough to disquiet the viewer and provoke a number of further questions. It’s definitely a tightly packed documentary. 

True Cost does a pretty good job of informing viewers. It encourages consumers to reevaluate their purchasing habits and better understand the consequence of their purchases. Excessive & fleeting consumption habits take a nasty toll. We can do better. Alternatives do exist! Go ahead and watch it, then decide for yourself.

PS. If you feel compelled to find alternatives to Fast Fashion, check out Ethical Fashion.