The Circular Economy
This describes a pretty amazing representation of our desire to strive for zero waste. Rather than the conventional means of manufacturing for a single purpose, with minimal thought to a product’s end of life, “the circular economy is restorative and regenerative by design. Relying on system-wide innovation, it aims to redefine products and services to design waste out, while minimising negative impacts. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural and social capital.” – Ellen MacArthur Foundation.