Start with Why: How Great Leaders Inspire Everyone to Take Action
by Simon Sinek (2011)
An astute and inspiring book that lays it all out for you in terms of identifying the purpose of your enterprise. Sinek, a gifted communicator, examines the importance of understanding “the why” behind successful individuals and organizations, and the dangers that befall those who don’t. For those that seek to attain leadership, or simply understand it better, this is a great user-friendly read filled with examples and applications. The author’s case is clearly made, well supported, and connects with the reader at a very primal level. If you happen to have seen him speak (he has a great TED Talk, and an even better 99U Talk – although this one is significantly longer, it’s totally worth it), this book serves to explore in greater detail his investigation of the impetus that can keep you and your organization sustainably motivated.
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