Ray Anderson: The Business Logic of Sustainability
Proof That Sustainability Makes Business Sense
Ray Anderson has led by example. As founder and chairman on Interface Inc., he grew his company into one of the world’s largest suppliers of modular carpeting through the awareness and application of an increasingly sustainable business strategy (their aim is zero waste). The switch to sustainability was certainly profitable, and a real win for himself and his company. As Mr. Anderson explains, business and industry have played the largest role in harming the environment, yet they also represent the size and scale best suited for providing solutions and amending the harm done to the natural world. It comes down to a matter of understanding. He discovered this for himself as he learnt more about what sustainability meant, and is happy to share this revelation.