Book Recommendation
Start With Why: How Great Leaders Inspire Everyone to Take Action
by Simon Sinek (2011)
An astute and inspiring book that lays it all out for you in terms of identifying your purpose. It’s as much a personal motivator as it is an organizational handbook. Simon Sinek, a gifted communicator, examines the importance of understanding “the why?” It’s what drives successful individuals and organizations, or trips up those who don’t.
For those already in a leadership role, or prepping for one, this is a great read! It’s user-friendly and filled with plenty of examples and applications.
Powerfully Motivating
Understanding your purpose, or that of your organization, will help you to better connect with your coworkers, customers, and society. Knowing the why offers an incredible opportunity for both inspiration and motivation, with proven beneficial outcomes. It’s all too evident when you really think about it, but it totally helps to have a guide take you through it.

A Great Place to Start
Simon Sinek is an excellent coach! His case is clearly made, well supported, and connects with readers at a very primal level. If you happen to have seen him speak (Sinek has an excellent TED Talk, and an even better/ though longer, talk with 99U below), you can see for yourself how effective he is as a storyteller. One can’t help but think that the world would be in a much better state if more people in positions of leadership took the time to better understand and reflect on the critical roles they have in their organizations and society at large.
Add it to Your Reading List
While the talks are great, this book gives you the finer details. Sinek shares his revelations and investigations of the impetus that can keep you and your organization sustainably motivated.
We encourage our readers to borrow books when they can, but if you choose to purchase a copy click HERE to order via Amazon, and support this blog in the process.
