What is The Circular Economy?

Circular Economy

Taking The Non-Linear Approach

The circular economy, much like Mad Max‘s Bartertown, represents a model by which waste is not viewed as waste, but rather a source of power or material for something else. It’s essentially a closed loop system. The circular economy currently describes a pretty amazing representation of our desire to strive for zero waste,  like the natural world itself. Rather than the conventional means of manufacturing, which is often devised for a single purpose, more attention is given to the product’s end of life, and assessed for further opportunities.



One excellent description is as follows, “the circular economy is restorative and regenerative by design. Relying on system-wide innovation, it aims to redefine products and services to design waste out, while minimizing negative impacts. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural and social capital.” – Ellen MacArthur FoundationThis means we can use more of what we create, more entirely, and find a better, more constructive use for what is left. Brilliant concept, for whom we have the planet to thank.


The Circular Economy – Visualized

The above model attempts to illustrate a more natural means of manufacture, by which the end products eventually feed into the supply chain of other products thus perpetuating the cycle while limiting (if not outright eliminating) it’s waste contribution.

Google Data Center

Click to learn more about Google’s transition towards the circular economy.

Thankfully we are witnessing an increasing trend in the adoption of such practices, from zero waste groceries stores (below) and conscientious supply chains, to lean green architecture powered by renewable energy. The benefits are clear and tangible. Not only does it make sense on a social-humanitarian level, but it really does reflect good management and greater efficiency as well.

Zero Waste Groceries

An example of a zero waste grocery store. Click image to learn more.

I’d love to go into greater depth here, but as there are so many different examples depending on the needs and industry, I will explore further in other postings and try to be as specific as I can with my headings so as to help you find what you are looking for. This truly is the future means of doing business, and the reality is, it needs to be.

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