Contrary To Myth, Sustainability Is Profitable


Originally from Montreal, I'm a motivated Canadian deeply committed towards implementing and communicating sustainability. Although things look dire, there's still time to act! To that effect, I'm more than happy to collaborate in order to help advance the sustainability transformation. Now living in Tokyo, I'm ready and willing to reach across countries and time zones to help realize positive change.

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6 Responses

  1. April 16, 2018

    […] simply costs more and will degrade business strength and agility is an incorrect myth (See Sustainability is Profitable). The empirical data says otherwise. To be sure, if companies simply throw money at an attempt to […]

  2. April 16, 2018

    […] and the natural environment need not be at odds with businesses’ pursuit of profits (see Sustainability is Profitable). In fact, achieving and maintaining profitability is how corporation attain sustainability. […]

  3. April 29, 2018

    […] Written by an environmental lawyer (Etsy) and a business strategist and consultant (Winston), this book describes the need and process by which companies are incorporating sustainability and environmental considerations towards achieving growth, profitability, and competitive advantage. The authors offer a number of supporting business cases, anecdotes, and insights as to how the application of an environmentally conscious business strategy can benefit a corporation as well as the environment. Sustainability is profitable! […]

  4. July 27, 2020

    […] Where I stand encouraged and optimistic, is through the examples set by companies that do not wait for our government to set down the laws. The business case for sustainability is a great one, and there are indeed companies that have discovered this and are already reaping the benefits. […]

  5. July 30, 2020

    […] As Winston describes, the dangers and realities associated with climate change and resource scarcity are already here (see Running Low On Time). Corporations therefore need to respond accordingly, if they wish to remain relevant and profitable. […]

  6. July 30, 2020

    […] first heard of this book after having watched a TED Talk from Ray Anderson. Mr. Anderson was the Founder and Chairman of Interface, the world’s largest modular carpet […]

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